It's hard to fathom that it's been a whole decade since a group of ladies kicking around on an email thread (remember those?!) decided it might be a interesting idea to start an ezine focusing on female DJs and the music we love. None of us had ever done anything like this before, and we didn't know HOW exactly we were going to pull it off. What we did know is that we were pretty excited about having a place where we could share and learn from like-minded female DJs and electronic music fans. So, a few conversations and a month later, we were armed with a team of gung-ho contributors and an endless supply of energy to kick-start this unknown venture.
Fast forward 10 years and we never would have guessed where we'd be today. Not only has Shejay grown in popularity far wider and more internationally than we would have expected, but we've also seemed to become known as the mother of "all things female in electronic and dance music", and that makes us feel pretty humble. From hosting successful events and tours all around the world, to holding the very popular Top 100 Female DJs poll a few years back and now running a successful DJ agency - we're proud of what we've done. Grateful to still be here, we want to continue to support and pay homage to women who are making moves in electronic and dance music.
So of course, with the years come wisdom and evolution. The music industry has changed and so have we. More and more talented women are out there doing their thing (and doing it well), and being recongized as artists in their own right. At the same time, the Shejay audience has matured and grown with this new generation of artists. For Shejay, this is the progress we'd strived for and for the brand it means evolution too.
So to celebrate such a milestone, to mark the progress that Shejay has made and where we're headed from here, we welcome you to our new brand, our new look and our new attitude.
Shejay - the next generation is just that. A new generation of women that are more mature, independent, ever confident, and who are negotiating a larger and much stronger position in the landscape of the electronic and dance music industry.
Female DJs, producers and artists are still smaller in ratio to men, but they're stronger in impact to where they were 10 years ago. As the numbers grow, it's only a matter of time when the playing field is level. Until then - and even after - we will always celebrate the women we respect and the music they create.